An innovative concept can lead to a high-quality product that evolves into a trusted brand. Natural Ice Creams in India’s traditional ice cream parlor industry is a perfect example of this success story. Raghunandan Srinivas Kamath, the founder of Kamaths Ourtimes Ice Creams, popularly known as Natural Ice Cream, opened the first store in Mumbai in 1984.
Mr. Kamath’s journey began in a small village in Mangalore, where he assisted his father, a fruit vendor. His love for fruits and his ability to identify the perfect ones led him to think about incorporating real fruits into ice creams. He left his father’s business and started an eatery in Mumbai, serving Pav Bhaji as the main dish and ice cream as an add-on. The eatery gained attention and transformed into a full-fledged ice cream parlor, referred to as the “Ice Cream of Juhu Scheme.”
The demand for Natural Ice Creams grew rapidly, causing traffic jams in the narrow lanes of Juhu. In response, Mr. Kamath opened five more outlets in 1994 and introduced unique thermocol packaging to cater to the growing popularity. Today, Natural Ice Creams is a renowned brand loved by individuals of all generations. Its success can be attributed to Mr. Kamath’s unwavering vision and dedication to using fresh, natural ingredients and offering a variety of delicious fruit flavors.
Overall, the story of Raghunandan Kamath and Natural Ice Creams exemplifies how an innovative idea, combined with dedication to quality and service, can create a trusted and beloved brand.
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